Ad pixels and integrations

Open Integrations in your dashboard, choose a tool, paste its details and save. Integrations open once your plan is active. Pixels fire on live orders. Tokens are stored encrypted. To replace a saved token, paste a new one. Leave the field blank to keep it.

Ad pixels

• Meta Pixel: your Pixel ID from Events Manager, Data sources, your pixel, Settings. An optional access token also sends purchases server-side through the Conversions API. Sends Initiate checkout and Purchase.
• TikTok Ads: your Pixel ID from TikTok Business Manager, Assets, Events, Web events, your pixel, plus an access token for the Events API. Sends Initiate checkout and Purchase.
• Pinterest Tag: your Tag ID from Pinterest Ads Manager, under Conversions, plus a conversion access token for server-side events. Sends Initiate checkout and Purchase.
• Snapchat: your Pixel ID from Snapchat Ads Manager, plus a CAPI access token for server-side events. Sends Initiate checkout and Purchase.
• Google Ads & Analytics: your Google Ads conversion ID and purchase label, an optional begin checkout label, your GA4 Measurement ID, and a Measurement Protocol secret so the purchase is also sent from our server. Sends Begin checkout and Purchase.
• AppLovin: your Axon event key from Account, General, Keys. Sends Page view, Begin checkout and Purchase. View item and add to cart happen on your storefront, so those come from the AppLovin app on your store.
• Triple Whale: nothing to paste. Switch it on and save, and we report to the Triple Whale account of your connected Shopify store. Sends Checkout started, Contact submitted, Shipping submitted and Purchase, plus New subscription when an order starts one. You do not need Triple Whale's custom checkout snippet.

Also available

• Ads: X Pixel, Microsoft Ads, Reddit Ads, Taboola, Criteo and Adscale.
• Email: Klaviyo, Mailchimp and Omnisend.
• Setup guides only: WeTracked, Gorgias and Zapier.

Not available yet: Omni, Northbeam, Elevar, PHNTM, Postscript and Attentive.

If you use WeTracked, do not also connect your other pixels directly. Both would report the same order and your conversions would be counted twice.

Double counting

Meta matches browser and server events by event id. Google uses a transaction id so an order counts once. AppLovin also gets a transaction id. We do not send the buyer's email address to AppLovin. Triple Whale gets the order id with the purchase, and the buyer's email, name and shipping address only with the purchase on the thank you page, never from the checkout steps before it.